Answer selection questions
Clarify specifications, use cases, compatibility, maintenance and support. A coffee-machine page should explain office size and daily cleaning, not just call the product premium.
Keep facts consistent
Use the same product name, model and specifications throughout. Support important claims with manuals or verifiable product information, and describe limitations alongside benefits.
Check after publishing
Keep a record of the agreed changes and revisit the same buyer questions. Review accuracy, discovery and recommendations rather than treating publication itself as a result.
From product information to page changes
Illustrative scenario with fictional brands A/B. Recommendation changes require real testing.
First, Brand A is recommended
Improve your brand’s website
Check again: Brand B is recommended
What you receive
- Buyer questions and original answers
- Source checks and a concrete issue list
- Agreed page changes with a change log
- Follow-up records and next actions